What should a cleaning business website have?

Before someone lets a cleaner into their home or office, they want a few answers. Do you cover my area? Do you do the clean I need? Roughly what will it cost? Are you insured? Do other people rate you?

If your website answers those quickly on a phone, it is doing its job. This guide is for UK domestic and commercial cleaners, and most of it works for other local service firms too.

What customers check before they book

Areas you cover

"We cover the local area" doesn't help. List the towns, villages or postcode districts you cover, as text on the page. If some areas cost extra, say so.

Keep it the same on your Google Business Profile. Google gives cleaning services as an example of a "service area business". You can set up to 20 service areas by town, city or postcode, and Google says to remove your address from the profile if you don't serve customers there (Google Business Profile Help).

The services you offer

Give each main service a short section: regular cleaning, deep cleans, end of tenancy, offices, or whatever you actually do. Say what is included, what isn't, and whether you bring products and equipment. If you don't do ovens or windows, say so.

How your pricing works

You don't have to publish a fixed price for every job, but explain how you price: by the hour, by the size of the home, or by quote after a visit.

If you show prices to the public, the Competition and Markets Authority (CMA) says you must give the total price up front, including unavoidable charges such as VAT. A "from" price is fine if it includes those charges and doesn't mislead. Where the total depends on the job, give enough information for the customer to work it out (GOV.UK).

So put any minimum booking and extras next to the main price, and say whether VAT applies.

Commercial clients usually expect a quote. Tell them what you need to give one: type of premises, size, how often and what times.

Insurance

Citizens Advice tells people getting work done on their home to ask what insurance a trader has and to see the policies. It lists public liability insurance, for injury or damage to property, and employers' liability insurance, for a trader's employees (Citizens Advice).

GOV.UK says you must get employers' liability insurance as soon as you become an employer, for at least £5 million, with some exceptions such as only employing close family (GOV.UK).

Say plainly what cover you hold, for example "Public liability insurance, £[amount] cover", and offer the certificate on request. Update it when you renew.

Reviews and trust

Reviews have to be real. The CMA says you must not fake or commission reviews, and if you publish reviews you must take appropriate steps to make sure they are genuine (GOV.UK). Link to your Google reviews, or show a few with the customer's permission.

Also say, if true, whether the same cleaner comes each time and how you look after keys. If you or your team have basic DBS checks, mention it. In England and Wales, a basic check costs £20 on GOV.UK (GOV.UK).

The pages and details that matter

A small cleaning site doesn't need many pages:

Home page: what you do, where, and a button to get a quote or book.
Services: one section or page per main service, with what's included.
Prices: how you charge, with real figures where you can give them.
Areas covered: the list, as text.
About: who you are, insurance, checks and how you work.
Contact: phone, email, form, and the hours you answer.

Give full contact details, not just a form. Citizens Advice tells people to be wary if a trader only gives a mobile number (Citizens Advice).

Make it easy to get a quote or book on a phone

Ofcom found smartphones accounted for 77% of UK adults' time online in 2025 (Ofcom). So:

Put a "Get a quote" or "Book" button near the top, on every page.
Make your phone number tap to call.
Make buttons easy to tap. The accessibility standard WCAG 2.2 sets a minimum of 24 by 24 pixels (W3C). Bigger is better.
Keep the quote form short: postcode, type of clean, size, how often, and how to reply.
Say what happens next, and when they'll hear from you.

For regular or fixed-length cleans, online booking saves back and forth.

Keep it simple to update

Prices and areas change. If updating them is slow or costs extra each time, the site goes out of date. Keep them as text, not images or PDFs, with each fact in one place, and update your Google Business Profile at the same time.

Common mistakes

No list of areas, so people have to ask.
"Call for prices" with no idea of cost.
Prices that leave out VAT or extras until the quote.
"Fully insured" with no detail.
Reviews nobody can check.
A long form as the only way to get in touch.
Stock photos instead of your own.

How Support Labs can help

We build websites for local services, including cleaners, with your logo, colours, prices and the areas you cover, built for phones with the enquiry or booking button near the top. Changes to wording, photos and prices are included, up to 3 a month.

We can add automations: automatic replies, bookings that go in your diary with a reminder before the visit, and review requests after each finished job. They need a free Google account.

Websites start from £395 setup, then £29 a month. Any single automation is £150 setup and £50 a month. No VAT to add. You get a free mock-up of your home page and a fixed price before you pay anything. See our websites for local services page, or get in touch and we'll reply by email within 1 working day.

FAQ

Should a cleaner put prices on their website? It helps, even as an hourly rate or a "from" price. Any price you show should include VAT and other unavoidable charges, or explain how the total is worked out.

Do cleaners need insurance? If you employ staff, GOV.UK says you must have employers' liability insurance, with some exceptions. Citizens Advice tells customers to ask about public liability too. Ask an insurer or broker what suits you.

How many pages does a cleaning business website need? Often five or six: home, services, prices, areas, about and contact.

Should I let customers book online? For regular or set-length cleans, it can save time. For bigger or commercial jobs, a short quote form usually works better.

Want one for your business?

Answer 5 short questions on our home page, or call. We reply within 1 working day. Then we make you a free mock-up of your new home page and give you a fixed price, all before you pay anything.

Get a free mock-up Call 07725 521854